You are under a lot of pressure to increase grease sales. Although grease may be a small part of your company’s overall business, management knows that it can improve revenues and margins by selling grease. You have to maintain a steady pipeline of grease sales opportunities, particularly for larger clients. You are facing growing competition and you lack an ideal set of internal resources to support you. You don’t have the bandwidth to develop new sales and marketing collateral and your sales force may need additional training to feel comfortable selling newly introduced products or dealing with growing application and technical requests from your existing customers and prospects.