Sales & Marketing

The Challenge: Grow grease sales aggressively but with limited resources

You are under a lot of pressure to increase grease sales. Although grease may be a small part of your company’s overall business, management knows that it can improve revenues and margins by selling grease. You have to maintain a steady pipeline of grease sales opportunities, particularly for larger clients. You are facing growing competition and you lack an ideal set of internal resources to support you. You don’t have the bandwidth to develop new sales and marketing collateral and your sales force may need additional training to feel comfortable selling newly introduced products or dealing with growing application and technical requests from your existing customers and prospects.

You’re looking for:

Ways to stay ahead of your competition
Compelling product portfolio offerings
New products to offer your customers in specific market segments
Ways to train your team on the technical aspects of grease
Sales and marketing resources to assist in the identification and capturing of new leads and customers
Technical support to help with your grease sales
Fast responses to client questions and demands

You are likely concerned that:

Your competition has been updating their portfolios with new technologies or higher performance products
Your organization may not be fast enough to have new portfolios or products ready to market and sell
Some of your main clients are requesting alternatives from your sales teams and you have to act quickly to avoid losing them
Your company’s sales team needs more training to better understand the differences among grease technologies, specs and performance metrics
Your need other ways of offering your higher priced/performance products
Some of your main customers may be threatening to leave to other suppliers if you cannot deal with their specific application requirements

Your primary goal is typically:

To sell more grease and ward off competitive threats.

Delight your customers!

Take advantage of AXEL’s unique Customised Label™ Strategy and see how the AXEL team will help you produce impactful marketing and sales tools and train your sales reps to introduce new products and grow your market share.

Customised Label™

Marketing & Sales

Grease Genius

Industries

Product Development