Your goal is optimisation. You need to find products that fit and improve your portfolio. You worry about product range, cost and pricing and are under pressure to have a highly compelling portfolio to keep up with or exceed your competitors' offerings. You are often between technical and sales leveraging your knowledge from both of these fronts. Your company’s growing regional or global presence creates additional challenges on maintaining a global and uniform product offering but also the need to differentiate locally and based on specific market segment requirements.
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