I am told that there is no such thing as a free lunch. But how about a free ad ??  I believe it is always better when “somebody else” promotes your product rather than having to praise it all by yourself.  This very morning, I received a copy of a new and “comprehensive guide to grease” issued by Afton Chemical. This is an attractive and very illustrative handbook dealing not only with technical aspects but also market analyses and the impact of key trends on grease. I was however very surprised to see some specific items being mentioned in the chapter on grease thickeners. There are sections on simple soaps and complex soaps but even on an AXEL speciality, so-called “functional thickeners”. And not only that, a description of lithium bismuth complex greases. And this is indeed an AXEL exclusive technology. It is the basis of our “DubBiLit” product portfolio, using bismuth 12-hydroxy stearate as an integral part of the soap structure. In the context of REACH, AXEL has, in sole majesty, notified this material at ECHA under Directive 67/548/EEC (also called NONS) and has received a recognised notification number. So nobody else should be producing or importing this material into the European Union (legally that is !!).

So thank you Afton for promoting our grease. And, in return, we are happy to promote your excellent publication.

Graham