Product Management

The Challenge: Offering and maintaining a compelling and competitive grease portfolio

Your goal is optimisation. You need to find products that fit and improve your portfolio. You worry about product range, cost and pricing and are under pressure to have a highly compelling portfolio to keep up with or exceed your competitors' offerings. You are often between technical and sales leveraging your knowledge from both of these fronts. Your company’s growing regional or global presence creates additional challenges on maintaining a global and uniform product offering but also the need to differentiate locally and based on specific market segment requirements.

You’re looking for:

An optimised product portfolio
New market opportunities in new market segments
Products that fit within the cost/price structure in your markets
Simplification and modernisation of the product line

You are likely concerned that:

Your competition has been updating their portfolios with new technologies or higher performance products
The products you want to introduce into your portfolio still need to be tested and approved by your technical department
Some of your main clients are requesting alternatives from your sales team and you have to act quickly to avoid losing them
Your company’s sales team is more versed in selling other products and needs to better understand the differences among grease technologies, specs and performance metrics
Your higher performance/price products need to be offered differently
The suggestions you have made to the portfolio are taking too long to implement given all of the demands on the technical department
The implementation or approval process of new, higher performance products is too lengthy or cumbersome in general
There are several new technologies being offered in the market but you have not been able to identify them all
The time and effort you have to dedicate to the implementation of new initiatives seem daunting as you have to keep up with current product sales, volumes, customer experiences and specific product utilization/performance

Your primary goal is typically:

Maintaining a compelling grease product line in the face of growing competition

Product Management

The Challenge: Offering and maintaining a compelling and competitive grease portfolio

You’re looking for:

You are likely concerned that:

Your primary goal is typically:

Maintaining a compelling grease product line in the face of growing competition

Don’t get left behind

Are you ready to optimise your grease product portfolio?